
Tim Burke & Artesian Cellars
A Winefullness Interview

Tim Burke is the sort of person I come across a lot on my travels, a born again winemaker. He started doing several other things before his passion for grapes, and his need to work the land and produce wine proved too hard to resist and he landed in this spot next to the main road into Pahrump.
His calling has resulted in wines that are appreciated by all who taste them, and who question the possibility that good wines can be produced in southern Nevada.
I meet him at his tasting room, and as we talked I found him to be such good company that I will certainly be returning the next time I'm in the area.
He might often sound rather matter of fact, but if you listen you'll find a quiet determination to succeed that has helped him to achieve so much in those several careers before he brought his abilities into the wine game.
I start by asking him what brought him to this area.
Winefullness Magazine: So what drew you here?
Tim Burke: I grew up in northern Nevada. I was born in California, the San Jose area, which is not too far from Napa.
I grew up north of Reno. Reno to Napa is about a 3 1/2 hour drive. My dad's youngest brother lived in Napa. He was always telling me to come on along, so in the mid 80s I went over to Napa and fell in love with it.
Back then Napa was still affordable, and some places didn't even charge for a wine tasting. This was not long after The Judgement of Paris, and I fell in love with it and absolutely wanted to do a vineyard on my own eventually.
I had a great business career and was the director of marketing for Doctor Pepper. It was a great corporate business career and I got to travel and do things. I had purchased some land outside of Reno, 4 acres and I was going to put a small vineyard on it.
Four kids and one ex-wife later I never really got around to building my vineyard, and in 2008/2009 people were doing hemp and marijuana, and there was a temptation to plant those, but I told people that I was determined to plant grapevines. I took a class at UC Davis, a weekend class on how to do your own vineyard. We planted 300 vines at that time.

Winefullness: And these vines up in Reno
Tim: In Reno yes. I'd changed careers at that point. I'd gotten into the adult education business. How I got into that I don't really know, other than I left Doctor Pepper 1997. I took three months off and then I got into the advertising business for Warner Brothers, so I handled all the agency sales for Warner Brothers up in Reno. I was on camera a lot, did voice-overs and commercials.
Then I got lured into the dot-com industry, managing product development. I was a techie because it's just the way I think. My background is in engineering.
Then the dot-com industry sort of crashed around 2010/11 and I ended up going to manage a computer centre in Reno for three years. After this time an opportunity presented itself when I was able to purchase my own school in the adult education business in Las Vegas.
The school is still operating today, but once I really got into the wine industry I really backed off the school, and let my ex-wife, who I'm still very good friends with, manage that business.
My kids had grown up by then and I started going to classes on my own at UC Davis, and I also did dog training for the police, and that brought me to the Pahrump area quite a bit, and there was a winery open at that time which was called Pahrump Valley Winery, and I met the owner and got to talk to him quite a bit, and I decided that I could put a winery out here.
Land was pretty cheap and I was able to pick up property around here, and I started planting vines. My original vision was a weekend only winery like you see around Northern California in the Sierra Foothills and those kind of places. I wanted to be open, maybe Friday evenings, but Saturday and Sunday for sure, and that was it. That was all I wanted to do.
The county board out here approached me and told me that they had five acres on the south end of town that they'd sell me at a really good price if I put my winery there because it's good for the area.
I agreed, and bought this parcel of land near the racetrack as you come into town, but then the building department said that they had no codes for a weekend only winery, and I was looking at spending several hundred thousand dollars just to get the infrastructure into place, and I said that I was going to put the five acres on hold, and I searched for another location.
I thought about moving back to Reno and putting a winery up there, or Carson City because my family own land near there, but I really like this area and I'm sort of a rural person anyway.
The Tasting Room

Then we looked all over and finally found this place here in 2019. We leased this building, brought all the county people in and we asked them if it was okay to do it here and they were okay with this.
We were originally going to be open five days a week, and doing charcuterie, cheeseboards and stuff like that, like a normal winery. There was going to be nothing cooked.
Well, in March of 2020, the county sat on a Tuesday morning to discuss licences, and guess what happened on Monday? Covid shut-down. So they didn't have their meeting on Tuesday, and they didn't address our licence application until May, and we got to open for two days in June, and then the Governor shut down breweries, wineries and distilleries, unless they had a restaurant, because Covid somehow knew the difference between a winery with or without a restaurant.
Well, we had two days of income after eight or nine months of being in this building, spending all this money and all this rent, so we decided to put in a restaurant, and our office area became the restaurant.
My business partner, Pam Tyler has a background in facilities and equipment because she's a director for the corporation who run some of the big casinos on the Vegas Strip. She does a very good job, has two hundred people that work for her. Anything that's not gaming she's basically in charge of.​
Winefullness Magazine: Is she still doing that?
Tim Burke: She's still doing that.
So, we set a date, got the kitchen in, got our health inspections, got everything and set an opening day of September 11th, which was a Friday, and on September 10th the Governor rolled back the restrictions and said that we didn't have to have a restaurant now.
Well, we'd gone to the store, we'd already purchased the equipment at an extra $50,000 or so, and we thought that we'd open with it anyway.

So we opened the restaurant, with the winery, and it turned out that the restaurant was very popular. It's now 50% of our volume in sales and it seems to be growing every month, and so here we are after all that. We're open seven days a week with a full restaurant and that was never part of my vision, but circumstances...
​Winefullness: And where are your vines?
Tim: We have some vines of our own up in Dayton Nevada, and there's about 150 vines out on my property at the south end of town where I live, but there's private vineyards throughout the state.
There's a very good Zinfandel vineyard near the Bell Vista Highway, out towards Death Valley. There's the Amargosa vineyard which produce about 150 tons our of there, and in Dyer Nevada, which is up near Tonopah, there's a little valley where the grape quality is outstanding, and we get Chardonnay, Riesling, Mourvèdre, Cab Franc and Malbec grapes out of that region.
In northern Nevada, up around Reno, towards the Pyramid Lake, we have friends who have a 6500 vine vineyard out there and we harvest that. Between all of them we get plenty of grapes, and last year we didn't do as much as normal because we had a really bad heatwave and the vines just shut down.


What I can't get out of Nevada I supplement from a friends' vineyard down in Lodi. So Sauvignon Blanc I don't get here because it doesn't do well, like Chardonnay doesn't here. Reds do great of course.
Winefullness: I notice that you have Italian varieties.
Tim: Yes. We're actually bottling Primitivo tomorrow, and then on Saturday we're bottling Sangiovese from a harvest two years ago. Then we're doing Malbec early next week, and then I took a Primitivo blend I had and I've made a Port out of it. We're trying to get our tanks empty because we harvest in two months.
We start to harvest mid to the end of July, and because we have three distinct growing regions, The Mojave Desert, Central Nevada, and Northern Nevada, which is very similar to Walla Walla in the Washington Area, and though our harvest starts mid to the end of July, it'll last until October.
It's a long harvest season, so we'll be done here in the desert by first week in September, and then we'll be harvesting in the middle of the state during the end of August, towards the end of September, and then in Northern Nevada we won't start up there until mid-September and it goes on until it's done.
I was on vacation in Italy for my birthday on October Ninth, and my assistant calls me and says that she's just had a call that there are two tons more of grapes for us out of Reno. They thought they were done, and I'm managing the harvest from long distance, and my assistant is doing all the readings, all the measurements and I'm telling her what was needed with things like yeast and nutrient. ​
Winefullness Magazine: This is an area that one doesn't associate with winemaking...
Tim Burke: We get that all the time. I have a couple of answers. Everything here is on drip irrigation and our trelissing is managed entirely different than California.
I took a few classes, and one of my instructors was from Texas, and he told me to take all that California vineyard management that I'd learned and just throw it away because it doesn't work here in the desert.
In California they open up the vines because of all the moisture. We don't have any humidity here, so we take the vines and put them over the fruit to make little micro-climates so all the fruit is hidden because we don't want the sun exposure.
It's a challenge to harvest because the fruits all buried. We have to come and trim all the vines down so we can get to the fruit. Between trellis management and watering, and how we water really enables us to grow some great quality fruit.
We had a tasting manager visit from Paso Robles and he tasted our wines and said they were better than his and that we needed to double our prices, and we often get people from other wine areas visiting and telling us that our wines are pretty good, and we thank them for their low expectations.
​Winefullness: Do you sell most of your wines in Pahrump?
Tim: We sell everything out of the tasting room. We sell about two to three thousand cases a year. We're the largest winery in the state. We didn't intend to be but it just turned out like that, and we sell everything direct to the consumer.
We have been asked to be in distribution. The Wynn has asked us, the Bellagio has asked us, Caesar's Palace has asked us to sell our wines to them, but they would virtually take all our production, and the system here would mean that I would shift a lot of volume but my profits would drop. If I start making 5000 cases a year, and I can do that. It takes time and money and I don't have either to spare.
So, people ask us how we grow grapes in the desert, and I ask them where viticulture started, and I tell them that it started in the Middle East where they have found wine dating back 5000 years. It was more lush, but it was still a desert. We say that it started off as a desert plant and we're just returning it to the desert. It's fascinating.​
Winefullness: What are the problems and challenges you face out here?
Tim: As a winemaker it's managing acidity levels because with the high heat and the lack of a thirty degree differential our vines don't often have a lot of time to recover from the heat, so our acid levels tend to drop significantly as brix go up, so it's a judgement call.
We're all natural here so I don't add acid to my wines and it's all done by very careful winemaking.
Harvest is another challenge because of the heat. In California you harvest during the dark, but here we're in the desert, and what comes out in the desert at night? Scorpions, Black Widows, Rattlesnakes all come out at night. We also have bright lights, and bugs flock to them, so if people are wearing headlamps they get attacked, so we start harvest at around four or five o'clock in the morning.
We handpick, which is good, because it allows me to do some quality control out in the field. We try to be done here by about eleven o'clock or twelve at the latest because by then it's already 100/105 degrees. We have to keep everybody hydrated, cool, and we don't want anybody overheating, and that's only half our day. We still have to bring the grapes back, crush and de-stem. We'll still be here until eight o'clock at night. If you really pay attention, and are careful, you can make some very good quality wine.
​Winefullness: Have you used any of your engineering background to solve winemaking problems?
Tim: I have. One of my college jobs was working in a dairy and I learnt how to work with stainless steel and pumps to overcome the various challenges of the different products being made.
I never knew at that time that forty years later I'd be using that stuff, but my experience in marketing, my experience in engineering, my experience in the various job skills I've learned have really all come together.​
Winefullness: How big is your team?
Tim: About 15 people. We have more temporary labour during certain times of course. ​
Winefullness: Are there demands for water out here?
Tim: Not too much yet. Eventually there probably will be, but the one thing that works in our favour are linked to the traditional crops that are grown here in Nevada. There's alfalfa, and that needs a lot of water, and studies were done at the University of Nevada in Reno that said grape vines use far less water than, and are just as profitable as alfalfa. Let's not forget that vines are tough. They're like a weed, and you can't kill them.
This area will support about 100,000 people and we're at 52,000 right now so we've got a lot of room to grow, and the water table does recharge right now. That could change.
Dyer Nevada have a bigger fight for water because of mining for gold and lithium, but most of the ranches around here have been here for 100 years or more so they have grandfathered in on their water rights.
Winefullness: You mentioned that you produce a Riesling. How do people respond to that?
Tim: A lot of them are surprised. I've not produced a sweet Riesling yet. Mine are all dry. My staff keep getting asked about sweet Riesling, and I must remember you don't make what you like, you make what people will buy.
Winefullness: What motivates you?

Tim: The joy that people get from a glass of wine. It's fun coming in here and somebody has a glass of wine and it provides a great experience. They relax, have fun, and that's important to me.
I'm also a very artistic person and I love to create. I've done a lot of photography, little bit of water colours, and it's wanting to create something new. Wine satisfies that. ​
Winefullness: Is there one varietal that you'd like to work with?
Tim: Pinot Noir, but it's too hot. Barbaresco and Albariño would be interesting to work with.
We still own the five acres and we still plan on doing a winery there, and this site pretty much handles itself, or my general manager handles it.
We plan on having a thousand vines on that property and putting up a new production facility because we outgrew this one about two years ago. I would love to have it all in my building south of the town. ​
Winefullness Magazine: What's your biggest fear as a winemaker?
Tim Burke: A couple of things I guess. I always feel that I started ten years later than I should have. This takes energy. Selling the wine, because you have to sell the wine to keep the doors open. The winemaking part of it, for me, is easy and fun, but the hardest part is that you have to sell it.
We're tourist dependent, and this location is on the main artery between Las Vegas and Death Valley, and during Covid all those tourists were absent and we survived by providing events for locals. We started music nights on Friday and Saturday. Cooking classes with our chef, and wine and food pairing, and dinner with the winemaker. Anything that would bring the local customers here. That's what kept us going during that difficult time. Without the people, and their support, we never would have made it.​
Winefullness: Is there one question that you wish I'd have asked?
Tim: People often ask me, why Pahrump in the whole state? For me it was because there were existing wineries, land was cheap and I'm an hour away from three million people. If we can get a small percentage of them to visit us out here I know I can sell them our wine.​​​
I always know when I've enjoyed an interview, and that is when I don't want it to stop, and that is what I felt as I talked with Tim. I found his story fascinating, and felt that he is ploughing a furrow that is unique and unlike most others I'd come across until that moment. In fact I found his conversation so interesting that I actually forgot to try the wines that a lot of people are only too eager to recommend. Oh well, there's always next time.
